It all started so simply. I had sent out a "just listed" postcard on a rental property last summer. One of those cards went to a neighboring home close to the new listing. The resident of that home passed along the postcard to a coworker who was searching for a rental. That seeker called me to see the property, I showed it to her and her spouse. It was not a fit for them, but I offered to help them find a place they could call their next home. We worked hard together, and they landed in a condo rental that thrilled them. That one modest rental client has now recommended me to three coworkers in only a handful of months' time; two are rental seekers, and the third will be a condo for-sale listing. Each of this second wave of clients has recounted the enthusiasm that the first client couple has for my service to them. The newly referred clients are anticipating that their experience with me will be a repeat of that enthusiastic result. They are trusting me to deliver. That first client couple are trusting me to provide the same level of service to their friends. Kind of humbling.
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