It's Tuesday. Do You Know Where Your Realtor Is?

Every week of the year, Chicagoland real estate agents are invited to make their listed properties available for viewing to all other agents. It's essential an open house for agents. In my geographic area (Chicago, and north suburbs), this weekly open house is either on a Tuesday morning, or Wednesday morning (depending on which community the property is in, dictated by the local multiple listing service).

We call this the "brokers' tour". This tour serves many purposes, the most obvious is to promote the listing agent's property to other agents. How better to explain the benefits and amenities of a home than to have the area agents come in to see it with their own eyes? The mood is relaxed. Sometimes the listing agent will promise snacks or even a full-blown lunch to draw more agents into their property for a visit. It's a good time to take in the property, ask the listing agent questions, and perhaps catch some conversation with other agent colleagues who are visiting when you are.

Another reason that agents get into their cars and "tour" around to visit other listings is to check out the competition for their own listings, or a listing that will be coming onto the market in the near future. It's imperative that a seller's agent have personal knowledge of what the competing properties are all about.

And finally, it's all about staying current with the local real estate market. I once had a friend comment to me that the weekly brokers' tour must truly be a waste of time. I responded that there was no way I could be a good agent for my clients if I was not aware of what homes are looking like and selling for in my own area. It's like trying to sell jewelry without ever setting foot in the jewelry store, ever. You just can't do it.

So imagine my distress this morning when I could not gain access to my own MLS service in order to research which listings were going to be available for touring today. Phone calls to the tech help desk didn't get a solution to the problem, only access to the "MLS-lite" version that does not even give me the brokers tour search capacity. Sigh. The internet is great when it works!