Today my local MLS rolled out a much-enhanced research and report tool to provide unparalleled data to aid the agents and their clients. I spent two hours in webinars today to learn about the scope of this new tool. Being in the Chicago area, the clients are sometimes needing assistance in the neighboring states of Indiana and Wisconsin. This new tool allows research into those areas as well.
Some of the research allows an agent to drop subscription-based services, sometimes unaffordable to every agent. The playing field has now been significantly leveled for any and all agents who invest the time to learn and use the new system. I am pasting in a brief summary from an announcement flyer from the MLS to provide the reader a notion of how powerful this research tool truly is.
Map locations and see what is nearby
Identify market potential
Locate neighborhoods with particular characteristics
Analyze listing activity (Active, Pending, Sold & Expired) by zip code or neighborhood
Query locations that meet geographic or attribute criteria
Conduct neighborhood analysis and side-by-side comparisons
Use key market indicators: foreclosure, property photos and listing information
Compute route distances and options through multi-point and one-click driving directions
Link from map or database grid to images, property detail & more
Buying or selling property in the Chicagoland area, there is now even more reason to utilize a real estate professional. Don't go it alone!
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